Mark Carter/NEPQ Black Book - Lawn & Landscape Edition

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NEPQ Black Book - Lawn & Landscape Edition

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Close more lawn care clients without being pushy. The NEPQ Black Book: Lawn & Landscape Edition gives you 70+ proven questions to uncover real pain points, handle objections, and confidently guide prospects to a yes. Built for solo operators and small teams. Use it on calls, estimates, and even texts. Stop winging it—start closing.

Ask Better Questions. Handle Objections. Close more jobs-- without being pushy.

What You’ll Get

  • 70+ ready-to-use sales questions

  • Built specifically for lawn and landscape services

  • Objection-handling scripts for “too expensive” and “we already have someone”

  • Perfect for in-person, phone, or text-based quotes

  • Instant digital access

Who It's For

Perfect for solo operators, part-timers ready to go full-time, and small crews wanting to close more confidently.

Why It Works

Most clients don’t say no because of price—they say no because they don’t trust the process or don’t feel heard.

This guide fixes that.
With the right questions, you become the trusted advisor—not just another guy with a mower.

FAQ section

You've got questions. We've got answers.

Is this a physical book?

No, it’s a digital guide you can use immediately.

How do I access it?

You'll get instant access via email and inside your LCGA dashboard

Can I use this with residential and commercial clients?

Absolutely.