A quick-read guide for lawn care business owners who want to lead with confidence, keep great employees, and grow with purpose.
✅ What's Inside:
How to meet the 5 psychological needs every crew member (and owner) carries to work every day
Actionable tips to improve trust, retention, and team culture
Leadership self-assessment worksheet
Printable reference cards for quick truck-side coaching
🧰 Perfect For:
Solo operators building confidence and systems
Small teams with leadership potential
Owners who want to reduce turnover and create a magnetic culture
My Story
Lawn Care Entrepreneur, Business Coach, Digital Marketer
My name Mark Carter from Oklahoma City, OK. I worked in lawn care as a side gig for almost 10 years. When forced to leave my 9 - 5 during COVID, almost completely without notice, I decided to formalize the lawn care business into what is now PATRIOT OUTDOORS. After meeting so many men that leave their full-time job and struggle to properly set up their lawn care business from the outset, and after watching them struggle to find good-paying clients, I felt compelled to intervene, and create a solution so that you can build your lawn care business and finally enjoy the financial freedom and control over your life. Now you can finally focus on being a man of influence over your family, your loved ones and the people you will soon employ.